At National Casegoods, we understand there are many furniture products fighting for your attention and showroom floor space. That is why becoming a Dealer is designed to be extremely simple. With our continuing support and commitment to success, you will find National Casegoods Murphy beds will bring exciting new opportunities to your store and more foot traffic to your showroom.
INCREASE YOUR PROSPECTS
National Casegoods products do not face the same volume of competition that other furniture lines face. This means National Casegoods products are unaffected by typical competitive pressures. Customers are also very likely to purchase a mattress during the same visit to purchase a Murphy bed.
PRODUCT LINE AND MARKET EXPANSION
With an ever expanding customer demographic, more attention to space usage, and product awareness skyrocketing, the appeal of Murphy beds and accessory products from National Casegoods will continue to increase. Our beds and cabinets are used in guest bedrooms, home offices, hobby rooms, basements, apartments, condos, hotels, vacation homes, college dormitories, fire station quarters, and many other spaces.
UNPARALLELED MANUFACTURER SUPPORT
From the initial training of your sales staff to our commitment to continuing product development, National Casegoods will be there every step of the way.
INCREASED VISIBILTY IN YOUR LOCAL MARKET
National Casegoods utilizes aggressive internet marketing and ongoing public relations efforts to increase market awareness of our products. By representing National Casegoods, you will increase your company’s visibility in the market. This will not only improve the marketability of these products, but also every other product line you represent.
CONTINUE TO PRODUCE HIGH QUALITY, COMPETITIVELY PRICED PRODUCTS
National Casegoods will continue to build our Murphy beds and accessories using products that meet or exceed our customer’s demands. We will also continue to employ leading brands of hardware, mechanisms, and components. In addition, we will continue to improve our product’s ease of installation and use. We will also continue to manufacture products using environmentally conscious components and finishes.
PROVIDE ESSENTIAL AND THOUROUGH TRAINING OF YOUR SALES STAFF
National Casegoods will thoroughly train your sales staff with respect to all National Casegoods products and their use. As with any product, the ability to sell that product requires a comprehensive knowledge of the manufacture, installation, and use of the product. Through onsite training, demonstrations, and available phone support, your sales staff will be the most knowledgeable in your market.
PROVIDE THE TOOLS NECESSARY TO SELL OUR PRODUCTS
National Casegoods will make available all existing product sales literature. Each of your showroom locations will be given a comprehensive product catalog for use in customer presentations. We will also make available color samples, hardware samples, and any other available sales tools you may need.
MAINTAIN AND IMPROVE OUR INDUSTRY LEADING WEBSITE AND CATALOGS
National Casegoods will continue to update, support, and improve it’s already comprehensive and industry leading website and product catalogs. Through our national advertising campaigns, and in addition to local public relations, National Casegoods Murphy beds will continue to be known as the gold standard of Murphy beds available.
OUTSTANDING LEAD GENERATION
National Casegoods will forward any leads from within your market, from its website or other customer contacts, to your main sales contact. Any leads generated in your market from other National Casegoods Dealers will be forwarded as well. It is our intent to assist each Dealer with ongoing marketing and public relations efforts.
SHOWROOM DISPLAY AND PROMOTION
Display a National Casegoods model in a retail showroom setting during reasonable customer hours. The P.O.P. display cabinet will contain door and color samples, product information, and other helpful sales tools.
MARKETING OF NATIONAL CASEGOODS PRODUCT LINES
Not unlike other products, National Casegoods products should be advertised and marketed in a diligent and commercially reasonable manner. These methods may include newspaper ads and other print media, online advertising through your company website, direct mail, radio ads, television ads, participating in home and interior design shows, and any other practical media outlet.
National Casegoods will offer the most comprehensive training available on all of our products. Your sales staff, through this training and other in house training, shall maintain the ability to explain in detail the features and benefits of all currently available National Casegoods products.
SUPERIOR CUSTOMER SERVICE AFTER SALE
National Casegoods dealers are encouraged to maintain prompt and consistent communication with the purchaser and National Casegoods. This will ensure accurate, efficient, and timely order fulfillment. As always, customers should be handled with the highest standards of fair and honest dealing. Any customers from outside your service area should be promptly forwarded to National Casegoods.
We need to know about you too, so please send us an email at firstname.lastname@example.org. In this email, please provide your company name, store location(s), years in the furniture business, federal tax ID, contact name and number, and any other pertinent info. We will respond to your email within 24-48 hours.